Jul 14 , 2021
Bridgestone Corporation recently announced the release of its 2020-2021 Sustainability Report, an important milestone on the Group’s ongoing journey to provide social and customer value as a sustainable solutions company. The report outlines the steps Bridgestone has taken over the past year to achieve its vision to contribute to the realization of a sustainable society. It contains detailed information about the Group’s Mid-Long Term Business Strategy, Sustainability Business Framework, Mid Term Business Plan (2021-2023), and CSR activities.
“In order to meet changing social needs, we are taking on the challenge of creating value for society, our customers and Bridgestone. The Group will also carry out a wide range of social contribution activities beyond our business domains, to foster trust with society and various stakeholders for further value co-creation,” said Shu Ishibashi, Global CEO and Representative Executive Officer, Bridgestone. “It is the role and responsibility of the Group to fulfill our responsibilities for the future, such as contributing to the achievement of SDGs with the mission of ‘Serving Society with Superior Quality’. We would like to invite all of our stakeholders to join us on our sustainability journey and believe this report is an important step as it promotes transparency and accountability.”
The main points of the report are detailed below:
1. Contribution to Sustainable Development Goals (SDGs)
Guided by its mission of “Serving Society with Superior Quality,” and the Group’s “Our Way to Serve” global CSR commitment, Bridgestone is integrating sustainability into its culture, business strategy and operations.
2. Realization of Mid-Long Term Business Strategy with Sustainability as its Core
The report includes quantitative targets and detailed initiatives of the Mid-Long Term Business Strategy and Mid Term Business Plan (2021-2023), providing a roadmap for a strong and sustainable Bridgestone. Furthermore, through its Sustainability Business Framework, the Group aims to establish a business model where business value, such as revenue and profits, is sustainably generated. This includes efforts toward a circular economy and achieving carbon neutrality across all Group businesses from producing and selling, to providing value during use, and renewing tires.
3. Update of Milestone 2030
4. Build Trust to Propagate Value Co-creation
To execute its Sustainability Business Framework, value co-creation with customers and partners is essential. The report introduces the Group’s various social contribution activities to foster trust and demonstrate its commitment to being a co-creation partner.
5. Management Fundamentals
The Group’s six Management Fundamentals are foundational to its commitment to create social and customer value. In the report, representatives from the Group’s Board of Directors, Nominating Committee, Audit Committee and Compensation Committee share their perspectives in a dialogue, and the state of governance for the Group is introduced.
2021 marks the 90th anniversary of the founding of Bridgestone. Building on its mission of “Serving Society with Superior Quality,” and by evolving into a sustainable solutions company providing social and customer value, the Group will continue to contribute the realization of a sustainable society.