Sep 27 , 2010
Tokyo (September 27, 2010) — Bridgestone Corporation (Bridgestone), on behalf of its worldwide family of companies, today released further details defining its approach towards promoting biological diversity. 2010 is the International Year of Biodiversity and the Company is using this unique opportunity to bring attention to this important topic. Bridgestone’s approach to biological diversity plays an important role in the Company’s Global Environmental Mission, which works to ensure a healthy environment for current and future generations and contributes to a more sustainable society. Bridgestone is taking decisive action in three areas: reducing carbon emissions, resource conservation and ecological conservation. Bridgestone has engaged in a variety of activities worldwide for ecological conservation, including wildlife habitat improvement, academic research and community education.