With restrictions beginning to ease across the UK, the UK holiday scene is expected to boom this summer, with a further decline in trips abroad indicating people are opting for a staycation over a holiday abroad.
Further still, the new survey found 23% of people’s preferred method of holiday transport has also changed, with most responses stating they would rather drive, over their previous favoured mode of transport which was by plane.
Andy Mathias, Marketing Manager for Bridgestone North Europe Region said: “A driving escape is the perfect way to unlock a plethora of exciting and varied destinations that we are lucky to have in the UK, from stunning mountain tops to remote beaches. However, it is not just about the destination as the journey itself can make for an exhilarating escape.”
However, the overall most beautiful destination to embark on a driving escape was voted as the Inverness to Nairn circular route in Scotland; a splendid two-day drive that takes in the coast alongside Lossiemouth before heading inland past distilleries and castles as well as heading into the Cairngorms National Park. Kendal to Keswick in the Lake District was the second most popular driving route with 17% of the vote and the Wild and Coastal Devon route came in third with 9.7% of the vote.
With stunning landscapes and exhilarating driving routes within our borders, it doesn’t come as a surprise that 66% of respondents just travel for the joy of driving.