Jun 09 , 2022
Bridgestone, a global leader in tyres and sustainable mobility solutions, has today announced the launch of its new semi-slick Bridgestone Potenza Race tyre. The tyre delivers lap times that beat all main competing tyres1, along with the best braking performance in dry conditions2. Homologated for public roads, but with performance focussed on track days, the Potenza Race also provides outstanding longevity3, helping drivers to enjoy more time on track.
The Potenza Race is the latest addition to Bridgestone’s iconic Potenza tyre range – itself born from Bridgestone’s long association with Formula One racing – empowering motorsports enthusiasts to remain in control at speed. Benefitting from this heritage and the expertise gained during the development of Potenza Race OE fitments for the high-performance Lamborghini Huracán STO and SEAT Leon Cupra hot hatchback, along with the Huracán STO Tecnica supercar launched recently, the Potenza Race is Bridgestone’s first-ever dedicated replacement tyre for track days.
Engineered for track days and circuit use
Leaning on Bridgestone’s vast experience in high performance tyres, the new Potenza Race completes Bridgestone’s ultra-high performance tyre line-up, providing a track-focussed tyre ideal for driving enthusiasts.
According to tests carried out by independent TÜV SÜD, the Bridgestone Potenza Race posts the best lap times ahead of its main competitors on the track.1 The Bridgestone Potenza Race tyre also offers the shortest braking distance on a dry surface, once again beating main competitor tyres.
The Bridgestone Potenza Race tyre has also been engineered to provide outstanding longevity. All of this makes it a great choice for drivers willing to perform and push their limits on track.
High performance enabled by tread pattern, construction and compound
The Bridgestone Potenza Race’s advanced performance is enabled by a collection of new technologies in its tread pattern, construction and compound.
The tread design applies an asymmetric pattern, with differentiation between the outside and inside of the tyre to maximise cornering power and braking potential while still guaranteeing suitable usage on wet roads.
Asymmetric wall angles on the Potenza Race tyre further increase lateral stiffness and reduce block deformation, and a special rear tread pattern with an increased shoulder rib provides maximum dry performance with optimised braking and block stiffness.
To achieve its outstanding track performances, the Potenza Race also incorporates a sporty profile shape, helping to increase the contact area and maximise braking potential. An optimised contact patch helps to improve steering feel and controllability, increasing driver confidence.
The Bridgestone Potenza Race also benefits from a new compound, with innovative mixing to improve chemical reaction control, balancing the reinforcing mechanism and rolling resistance. The result is an optimised formula for enhanced dry performance, with high stiffness that boosts dry cornering and straight-line stability.
‘Completing the range for track lovers’
The new Potenza Race has been developed using Bridgestone’s ground-breaking Virtual Tyre Development technology. This enables a digital version of an in-development tyre to be created and tested, helping Bridgestone to predict how a tyre will perform in different conditions before physically building prototypes. As a result, Bridgestone can test far more variants in a virtual world, which cuts tyre development time by up to 50% and delivers a host of environmental benefits including a reduction in raw material consumption due to the need for fewer prototype tyres and tests.
Commenting on this launch was Emilio Tiberio, COO & CTO of Bridgestone EMIA: “The Potenza Race adds an additional dimension to our iconic Potenza range. The existing Potenza Sport has been an incredible success since it launched, and now the Potenza Race takes things a step further by offering unrivalled performance to track day enthusiasts. Many have already seen and experienced what the Potenza Race original fitments can do on the Lamborghini Huracán STO and Seat Leon Cupra – we’re thrilled to be bringing it to the replacement market for more drivers.”
Developed and manufactured in Europe, Bridgestone’s new Potenza Race will be available in 13 popular sizes between 17 and 20 inches from June 2022, supporting the hot hatchbacks and sportscars most commonly found attending track days.
This project aligns with the Bridgestone E8 Commitment that serves as the axis to drive management while earning the trust of future generations. The Bridgestone E8 Commitment consists of eight Bridgestone-like values starting with the letter “E” (Energy, Ecology, Efficiency, Extension, Economy, Emotion, Ease, and Empowerment) that Bridgestone will commit to creating together with employees, society, partners and customers to realize a sustainable society. This project aligns with “Emotion: Committed to inspiring excitement and spreading joy to the world of mobility”.