Oct 28 , 2015
- Bridgestone’s Tyre Safety and Eco Station (TSES) campaign to run at Le Mall, Dbayeh from the 30th of October to the 1st of November 2015
-The campaign aims to lower levels of road accidents through education on correct tyre care and maintenance
- Dedicated kids section of TSES station for fun activities while parents participate in tyre safety exercises
Beirut - Lebanon, 28 October, 2015 – Bridgestone’s Tyre Safety and Eco Station (TSES) road show will make its debut at Le Mall, Dbayeh and will run its educational and awareness campaign on tyre safety from the 30th of October to the 1st of November 2015. The TSES which is open to the public from 2pm to 10pm will be set up on the first floor of Le Mall.
The campaign was developed by Bridgestone Middle East & Africa FZE in 2011 as part of its corporate social responsibility initiatives and has since been educating motorists across the GCC and Africa region. In Lebanon, it is being implemented in partnership with Ahmad El-Sawi Zantout Ests. Co., Bridgestone’s sole distributor in the country.
Ahmed Yehia, General Manager, Northern Africa & Arab branch, Bridgestone Middle East & Africa, said “We are delighted to launch our first TSES campaign in Lebanon. Through this campaign we believe the necessary awareness on tyre safety will encourage motorists to regularly check their tyres and thus minimize the risk of accidents to make the roads safer.”
The campaign will educate visitors with practical and effortless steps to enhance safety while driving. Motorists will be shown how to properly check the tyre air pressure and tread wear to avoid the dangers of driving with underinflated or overinflated and worn-out or damaged tyres.
The booth will also host a section dedicated to children, where they can have fun with eco-themed drawing activities and face painting, while their parents learn about tyre safety.
Mazen W. Zantout, Vice President/ Asst. General Manager, Ahmad El-Sawi Zantout Ests. Co. said: “This is a great initiative by Bridgestone to raise awareness and highlight the importance of tyres in road safety. Tyres play a critical role in ensuring a smooth drive and safety of the motorists and passengers. Simply taking a few minutes to check the vehicle’s tyres before driving can significantly reduce the risk of having an accident. We hope through this campaign many motorists become more cautious and follow the basic rules of tyre safety.”
About Bridgestone Corporation: Bridgestone Corporation, headquartered in Tokyo, is the world's largest tyre and rubber company. In addition to tyres for use in a wide variety of applications, it manufactures a broad range of diversified products, which include industrial rubber and chemical products and sporting goods. Its products are sold in over 150 nations and territories around the world. www.bridgestone.com
About Bridgestone Middle East & Africa FZE: Bridgestone Middle East & Africa FZE (BSMEA) is the headquarters for Bridgestone in the Middle East and Africa region. It was set up with the objectives of speeding up decision-making and action and of optimising regional strategy by identifying market trends close to the region’s customer and market. Bridgestone Middle East & Africa FZE believes in earning the trust and confidence of customers by conducting seminars to promote and encourage environmental awareness as well as road safety. www.bridgestone-mea.com
