The world’s number one tyre and rubber manufacturer has partnered with Khaleej Times for the inaugural edition of the Khaleej Times Desert Drive 2019.
The Desert Drive is already seeing a huge response from UAE residents to take their 4×4 for a drive in a safe and controlled environment. Friends and families will also be able to enjoy live entertainment and exciting games prior to the departure.

Speaking on the occasion, Berna Akinci – Head of Marketing at Bridgestone Middle East and Africa, said, “Bridgestone always goes the extra mile when designing tyres, engineered to deliver versatile, durable performance on tough terrains, while providing a comfortable ride for daily drives. Our collaboration with the Khaleej Times Desert Drive is a great opportunity for us to reinforce our position as the leading brand in 4×4 tyres which provide adventure seekers the safety and confidence to take on any experience, both on and off the road.”

“At Bridgestone, safety is at the heart of everything we do and we will be supporting Khaleej Times in conducting tyre safety checks and educate drivers about proper tyre care and maintenance” she added.

Over 1,000 participants are expected to enjoy this daylong drive under the winter sun, providing for a perfect weekend getaway in the UAE desert.

Vicky Kapur, Executive Editor, Khaleej Times said, “We can’t think of a better brand than Bridgestone when it comes to tyres for us to partner with for the inaugural Desert Drive. One of the reasons why people fear off-roading is because of the safety concerns and tyres play a very big role in ensuring that the drive in the desert is pleasurable and safe. Bridgestone tyres have that legacy which has made it a brand to trust, just like Khaleej Times has been the brand to trust for reliable news. We are sure that this partnership will bring the off-roaders closer and develop a new audience that takes up off-roading as a hobby.”

Trading Enterprises – JEEP are the lead sponsors and Shishir Kapadia, Senior Vice President, Finance & Operations added, “Having Bridgestone on board is a matter of great prestige for us. This only goes on to confirm that the Khaleej Times Desert Drive is in the right direction to become a favorable annual event that all the residents in UAE will look forward to. We at Khaleej Times are always partnering with brands that complement our vision and with partners like Bridgestone it only shows that we are spot on with our plans.”

Support sponsors include TORC-The Offroad Company, Exide Batteries LLC and Barracuda Beach Resort. Checkpoint sponsors include Al Jazira Poultry Farm LLC and Prime Nuts. CAFU is onboard as the Mobile Refueling Partner and Adventure HQ as the Adventure partner. The event is supported by Dubai Offroaders.

About Bridgestone Middle East & Africa FZE:

Bridgestone Middle East & Africa FZE, based in Jebel Ali Free Zone, is a regional subsidiary of the Bridgestone Corporation. This physical presence in the region allows the company to understand the needs of its customers, to react swiftly to market trends and to proactively engage with communities on issues including environmental awareness and road safety.

Media contacts:

Shaun DCunha
Marketing and Brand Communication, Bridgestone Middle East and Africa FZE
shaun.dcunha@bridgestone.ae
Sheryn Boustany
Manager – Client Experience, Weber Shandwick MENA
sboustany@webershandwick.com

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