Bridgestone Middle East & Africa FZE is the regional headquarters for the Middle East and Africa region. It is established with the objective of speeding up decision-making and action for optimizing regional strategy by identifying market trends being closer to the customer and market.
It has been conducting Sales and Marketing activities, Technical and Commercial activities all over the Middle East & Africa region.
BSMEA has a 23,040 sq.m state of the art warehouse to facilitate storage and distribution of Bridgestone & Firestone tyres from Japan and other countries for all kinds of vehicles.
The Bridgestone Park facility was established in 2013 which showcases the model Firststop store and the model Bridgestone Truck Tyre Center along with the state of the art Bandag Learning Center and the Training Center. The training center is a means to provide necessary knowledge and skills to the various stakeholders including distributors, franchisees and authorities to deliver the Bridgestone mission – Serving Society with Superior Quality.