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We're pleased to announce the global launch of the 'Bridgestone E8 Commitment', a powerful expression of our corporate commitment towards 2030, to support the realisation of a sustainable society.

E8 builds on the company's vision to provide social and customer value as a sustainable solutions company and provides a set of eight values, not just to drive business growth and transformation but to do so in a sustainable way, together with employees, partners and society.

Learn more here.

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Our Potenza Sport tyre has received the prestigious '2022 Product of the year', the world's largest consumer-voted award for product innovation.

Bridgestone is the first tyre manufacturer ever and the only automotive company to win this prestigious award. This is both an honor and a reflection of our commitment to deliver best-in-class performance. As Stefano Sanchini, our Regional Managing director, describes, "It validates how hard we work every day at the company to meet our 'Serving Society with Superior Quality' mission statement".

Learn more about Potenza Sport here.

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