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RIBBON CUTTING CEREMONY OFFICIALLY INAUGURATES BRIDGESTONE TYRE SAFETY CAMPAIGN IN KUWAIT

May 31 , 2012

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Kuwait City Marina Mall Shopping Centre officially opened its Bridgestone TSES road show to the public. Visitors to the mall were able to get a free tyre safety check on their vehicle and learn about the economical benefits of properly maintained tyres. Kuwait City, May 31, 2012 – The Bridgestone ‘Tyre Safety and Eco Station’ (TSES) roadshow stopped at Kuwait City’s Marina Mall Shopping Centre and opened its multi-purpose station to the public in the footbridge area of the mall today. The station (open to visitors from 2pm to 10pm) will run its education and awareness campaign on Tyre Safety until Friday 1st June. The Bridgestone’s station was officially inaugurated with a ribbon-cutting ceremony that was attended by Bridgestone Middle East & Africa FZE representatives as well as the team of Bridgestone Tyre Distribution Co. W.L.L.; the company’s trusted distributor for the Kuwait market that fully endorsed the initiative. The TSES campaign, which is touring the GCC with its second annual roadshow, aims to promote Tyre Safety and eco-friendliness for the sustainability of future and current generations, by increasing awareness on the advantages of driving a vehicle that is in a suitable condition and with the correct tyre air pressure. Children accompanying their parents also participated and enjoyed the eco-themed drawing and entertainment activities at the Kids Area of the stand.
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