Jan 13 , 2015
Dubai, January 13, 2015 – Bridgestone Middle East and Africa FZE has entered into a strategic partnership with race and rally driver Abdo Feghali for the year 2015. Under the partnership Bridgestone will support Feghali, who is the winner of 18 Lebanese Championship titles, four Middle East Championship titles and a Guinness world record, with all his rallies and races throughout the year Feghali will in turn promote the Bridgestone brand and products regionally.
The signing ceremony took place in Dubai and was held in the presence of Mr. Shoichi Sakuma, President of Bridgestone MEA, Mr. Shinya Hisada, Consumer Sales & Marketing Director, Bridgestone MEA and Mr. Abdo Feghali.
“We are proud to partner with Abdo Feghali, a very successful driver in the region who is also keen to represent and promote the Bridgestone brand to our valuable customers, as he fully affirms the quality and performance of our brand,” said Shoichi Sakuma, President of Bridgestone Middle East and Africa. “This partnership allows us to strategically approach our target users of new products with Feghali that will be launching this year,” said Shinya Hisada, Director of Consumer Products – Sales & Marketing, Bridgestone Middle East and Africa.
“It is a pleasure for me to partner with Bridgestone, an icon of motorsport, one that has taken excellence to new heights. Bridgestone are the tyres I trust to deliver the highest degree of performance necessary for my extreme driving style and that ensure the highest degree of safety for me and my family”, said Abdo Feghali.
For more information on Bridgestone Middle East and Africa FZE and tire safety, please visit www.bridgestone-mea.com
About Bridgestone Corporation:
Bridgestone Corporation, headquartered in Tokyo, is the world’s largest tire and rubber company. Inaddition to tyres for use in a wide variety of applications, it also manufactures a broad range of diversified products, which include industrial rubber and chemical products and sporting goods. Its products are sold in over 150 nations and territories around the world.
About Bridgestone Middle East & Africa FZE:
Bridgestone Middle East & Africa FZE (BSMEA) is the headquarters for Bridgestone in the Middle East and Africa region. It was set up with the objectives of speeding up decision-making and action and of optimizing regional strategy by identifying market trends close to the region’s customer and market. Bridgestone Middle East & Africa FZE believes in earning the trust and confidence of customers by conducting seminars to promote and encourage environmental awareness as well as road safety. www.bridgestone-mea.com
About Abdo Feghali :
Abdo Feghali is a Lebanese motorsport racer, winner of 18 Lebanese Championship titles, 4 Middle East Championship titles & a Guinness World Record. Abdo began his career in 1998; his ever growing passion for motorsportsis the driving force to develop his talent that keeps him at the top of his game.