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BRIDGESTONE LAUNCHES ‘POTENZA DRIVING LESSON’ IN THE MIDDLE EAST AND AFRICA

Dec 11 , 2011

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Formula 1 legend Stefano Modena debuts driving lessons in Dubai Dubai, December 11, 2011 – Bridgestone Middle East and Africa FZE have officially launched the POTENZA Driving Lesson in the Middle East and Africa with Formula One racing legend and Bridgestone ambassador, Stefano Modena. Headlined ‘Put Your Car Under Your Control’, defined by Modena for sports driving, the course introduces drivers to the key forms of proper sports driving and gives them a true driving experience using Bridgestone POTENZA tyres. The first POTENZA Driving Lesson was held in Dubai Autodrome as a part of activities in POTENZA Performance Challenge this last weekend (9-10 December). “The POTENZA Driving Lesson first launched in Japan in 1985, and was later developed and modified by Stefano Modena in 2007 when it was introduced in the Asian countries,” said Mr. Takumi Kakara, Marketing Director of Bridgestone Middle East & Africa. “Bridgestone Middle East and Africa would like to create the culture of healthy sport driving for car enthusiasts, under safe conditions, in Dubai to across the Middle East and Africa regions.” Stefano Modena, a member of Bridgestone’s Tyre Development team, said, “The courses that we have tailored and developed are to teach the basics of sports driving and give the drivers’ new insights on maintaining control of their cars as much as possible. This is all facilitated in a controlled and safe driving environment, while also highlighting the important role that proper tyres have.” Not to be confused with race or circuit driving, the POTENZA Driving Lesson offers courses in handling, steering and seating, emergency braking, and cornering. The lessons are designed for drivers to learn the basics of sports driving and to feel the true performance of the POTENZA range of tyres, focusing more on handling and the drive, rather than speeding or reckless driving. Kakara added, “POTENZA is ideal for a driving experience that offers drivers a greater performance from their vehicles. With our POTENZA S001 and Adrenalin RE002, drivers have the optimum choice of tyre for their vehicles and driving style.” POTENZA is designed to maximize the pleasure of driving, giving the driver the performance such as stability, precision, information of the road condition through the steering wheel, and of course high level of grip. POTENZA tyres from Bridgestone come in two main options; with the ‘S001’ for premium sports vehicles, and the ‘Adrenalin RE002’ for street sport driving. POTENZA S001 tyre achieves excellent performance and handling in wet and dry conditions even during difficult cornering. With factory fitments on the Aston Martin Rapide and Ferrari 458 Italia, the POTENZA S001 clearly meets the challenging demands of both heavier luxury sports cars and the new breed of lighter, extreme sport models. POTENZA Adrenalin RE002, is the further evolution of the POTENZA RE001 Adrenalin. This streets sports tyre gives enthusiasts the “maximum driving pleasure” even on winding roads. POTENZA tyres are available in all Bridgestone dealers across Middle East and Africa; information about distributor and contact details for your area, please click here.
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